Responsibilities:

• Develop an integrated retail media plan across key retailers

• Define the retail media investment framework balancing trade, shopper, and brand budgets

• Partner with brand teams to align retail media campaigns with national brand and digital plans.
• Lead omni-channel retail activation from in-store displays and sampling to digital shelf, search, and on-platform ads.
• Manage retail media networks (RMNs) both retailer-owned and third-party platforms.

• Ensure data-driven targeting and personalization using shopper and retailer insights.

• Collaborate with retailers marketing teams to co-create campaigns that maximize ROI and category share.
• Work with media and creative agencies to ensure brand consistency and campaign optimization.

• Define KPIs: ROAS, incremental sales lift, share of voice, and category performance.

• Lead post-campaign reviews with actionable insights and recommendations for improvement.

• Partner closely with Sales, Trade Marketing, and Digital teams to create seamless activation plans.

• Mentor junior team members and drive the organizations retail media capability building

Qualifications:

• 8- 12 years of experience in shopper marketing, trade marketing, or media strategy within

  FMCG, retail, or eCommerce.

• Deep understanding of retail ecosystems (physical + digital) and Philippine retail landscape.

• Strong analytical skills with a track record of data-led decision-making.

• Excellent stakeholder management able to influence across marketing, sales, and retailer

  partners.

• Experience managing retail media budgets and agency/vendor relationships.