The Digital Marketing Officer is responsible for planning and executing integrated digital campaigns, leads online content development, and translates campaign data into actionable insights to drive brand growth.

Key Responsibilities:

Digital Campaign Management

• Plan, develop, and execute integrated digital marketing campaigns to drive awareness, engagement, and leads for assigned projects and brands
• Manage and optimize campaigns across digital channels including social media, search, display, and email

Content Development

• Lead content creation and management for the brand's online platforms including the website and social media pages
• Collaborate with creative and digital agencies to produce relevant, high-quality content aligned with brand guidelines and campaign objectives

Analytics & Reporting

• Monitor and evaluate the performance of digital marketing campaigns using analytics tools
• Generate data-driven insights and recommendations to continuously improve campaign effectiveness and ROI

Coordination & Collaboration

• Work closely with internal teams across departments and with external partners such as communications, advertising, digital, and media agencies
• Support the overall marketing team in brand planning, campaign execution, and project updates

Qualifications:

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
• At least 2 to 3 years of experience in marketing, with a focus on digital marketing, social media, or performance marketing.
• Real estate background is an advantage but not required.
• Results-driven with demonstrated leadership ability.
• Strong analytical skills with the capacity to interpret and simplify complex data.
• Excellent communication and project management skills, with the ability to handle multiple campaigns at the same time.