Role Overview

The role supports the development and execution of category strategies to drive growth, innovation, and strong in-market performance. This role works closely with cross-functional teams to translate insights into actionable initiatives across product development, trade marketing, and execution. The position plays a key role in strengthening category competitiveness across channels.

Qualifications

• Bachelors degree in Business, Marketing, Management, or a related field; advanced degree is an advantage

• Minimum of 3–5 years of experience within the FMCG industry, with exposure to category development, trade marketing, or commercial roles

• Working knowledge of category management, innovation planning, and product development processes

• Experience supporting or executing category strategies across traditional and modern trade environments

• Strong understanding of shopper behavior, market trends, and competitive landscape

• Experience collaborating with Marketing, Sales, Supply Chain, and other cross-functional teams

• Background should not be limited to Digital or E-commerce; must include broader FMCG commercial exposure

• Strong analytical skills, attention to detail, and the ability to translate insights into action

Duties & Responsibilities

• Support the development and implementation of category strategies to deliver growth and profitability targets
• Contribute to innovation initiatives, including new product launches, product enhancements, and portfolio optimization

• Analyze category, consumer, and shopper data to generate insights and recommendations

• Work with Marketing and R&D teams on product concepts, positioning, and launch readiness

• Partner with Trade Marketing and Sales teams to ensure effective in-market execution aligned with category priorities

• Assist in identifying growth opportunities across formats, price tiers, and usage occasions

• Track category performance, competitive activity, and market trends to support strategy refinement

• Help drive cross-functional initiatives that strengthen category execution and commercial effectiveness

• Support the development of category tools, frameworks, and guidelines for consistent execution