Key Responsibilities:

• Develop and execute integrated media strategies aligned with brand, traffic, and sales objectives
• Optimize retail media and e-commerce performance to maximize ROI and conversions
• Lead end-to-end campaign planning, execution, and optimization
• Define KPIs, analyze results, and apply insights for continuous improvement
• Drive content, social, and affiliate strategies to increase engagement
• Collaborate cross-functionally with internal teams and external partners
• Identify and test new platforms, tools, and retail media innovations

Qualifications:

• Bachelors degree in Marketing, Communications, or related field
• Proven experience in integrated media and digital marketing, preferably in retail or FMCG
• Strong expertise in e-commerce and performance marketing
• Track record of delivering results across multiple channels
• Strong leadership, communication, and execution skills
• Strategic mindset with a hands-on approach