Key Responsibilities

1. Strategic Leadership & Planning

• Serve as the Head of Finance and a primary strategic advisor to the CEO and leadership team.
• Drive financial strategy aligned with the companys expansion roadmap and operational goals.
• Evaluate overall financial performance and provide data-driven recommendations for both short-term and long-term growth plans.
• Establish annual financial objectives, KPIs, and financial governance frameworks supporting business scalability.
• Lead preparation and analysis of financial content for Board meetings, investor updates, and executive discussions.
• Advise leadership on emerging financial risks, opportunities, and the financial impact of new initiatives (store openings, new markets, supply chain optimization, product innovation).

2. Financial Analysis, Budgeting, and Forecasting

• Lead the FP&A function, ensuring accurate and timely development of monthly and annual operating budgets, forecasts, and financial models.
• Prepare and present comprehensive financial reports such as P&L, cash flow, variance analysis, forecast vs. budget reports, store performance, and division-level financials.
• Build financial models that support expansion planning, capital allocation, ROI analysis for new stores, and scenario planning.
• Assess business performance, identify key drivers, and provide actionable insights for operational decision-making.

3. Accounting, General Ledger, Administration & Operations

• Oversee the accounting function (approx. 10% of the role), ensuring efficient day-to-day financial operations.
• Ensure accuracy of the general ledger, strong internal controls, and compliance with tax and statutory requirements across PH and Indonesia entities.
• Serve as the key liaison with external auditors, tax agencies, and regulatory bodies.
• Ensure timely and compliant financial closures, tax filings, and audit preparedness.

4. Financial Management, Cash, Banking & External Relations

• Oversee company-wide cash management, including planning, utilization, liquidity monitoring, and treasury reporting.
• Manage investments, loans, and financial assets to maximize return while mitigating risk.
• Lead and maintain strategic relationships with banks, financial institutions, investors, and auditors.
• Prepare business cases and financial documentation for funding, capital raise, and bank negotiations if needed.

5. Administrative, Legal & Systems Governance

• Provide financial oversight over inventory management, ensuring data accuracy and cost control across store operations.
• Ensure compliance with all legal, regulatory, and corporate governance requirements across all entities and markets.
• Oversee MIS/IT teams, ensuring financial system optimization, data integrity, strong cybersecurity posture, and automation of finance processes.
• Oversee management of legal documentation including contracts, insurance, permits, and intellectual property agreements.

6. People Leadership & Cross-Functional Collaboration

• Lead and build a high-performing finance organization, establishing a strong leadership bench and succession pipeline.
• Develop capabilities within finance, accounting, and store operations finance support functions.
• Collaborate closely with HR, IT, and Operations to build processes and functions that support business scaling.
• Provide leadership presence and guidance in a multicultural environment, working with country heads across the Philippines, Indonesia, and other potential markets.

Qualifications

• Bachelors degree in Finance, Accounting, Economics, or related field.
• CPA license is an advantage but not required.
• At least 12 - 15 years of progressive experience in finance and accounting.
• Experience in retail, food & beverage, FMCG, or multi-site businesses preferred.
• Prior experience in a startup or fast-scaling environment is strongly preferred.
• Strong expertise in FP&A, financial strategy, budgeting, forecasting, and financial modeling.
• Excellent understanding of financial controls, cash management, regulatory compliance, and multi-entity governance.
• Strong executive presence; able to confidently engage with CEOs, boards, investors, and foreign country heads.
• Must be willing to be hands-on and comfortable with building processes from scratch.